QR Codes – What, Why and How?

A QR Code

Have you noticed the odd-looking digital code that’s appearing everywhere? It’s called a QR code. So what is a QR code anyway?

QR codes are not only the new tech-savvy trend, but they can also be useful in helping market your business. A QR code, which stands for Quick Response code, is a special digital barcode that users can scan with their smart phones to perform a variety of tasks.

QR codes were originally used in Japan to track auto parts in manufacturing facilities. Today, however, QR codes are used more commonly in the business world to help communicate with your clients more efficiently.

For example, you can add a QR code to your business card that automatically enters all of your contact information into the user’s phone. You can use a QR code to link to your business on Google Maps. QR codes can also be used to direct a user to a website or Facebook page. And really, the possibilities are endless. The more creative the use of your QR code, the more people will want to use it.

So why use a QR code? QR codes bring you one step closer to your client by making it easier for the customer to reach you. It’s much easier to simply scan a code than to remember a phone number or web address. Not just that, but QR codes are fun to use.

To take advantage of a QR code, a user only needs a smart phone and QR code reader application – available for free.

You can create a free QR code for your business from websites such as www.qrcode.kaywa.com or www.qrstuff.com. You can even create QR codes using a QR code app on your smartphone. Both of these platforms make it easy to set up how the QR code works, whether it directs the user to a website or enters a phone number into their phone.

Want to learn how to set up a QR code marketing campaign? Call Whittaker Marketing today; we’ll make it happen!