Professionalism and Marketing

Hello everyone! My name is Aubrey Haskins and I am this week’s guest blogger for Whittaker Marketing, and honored to be here!

When thinking about what to write-I could not stop thinking about the way professionalism has changed over the years. I know you may be thinking “yeah so what,” but just hear me out. The change in professionalism has an affect on how marketers should reach those who are 18-to-25 years old.

When my parents were younger they never dared to talk or text on the phone while waiting in line at the store, listen to their IPod between classes or while at work, play Angry Birds while at a family gathering or wear anything but a suit to a job interview. Today, those things are becoming a part of life’s routine for the 18-to-25 year old market.

This age group is constantly flooded with information and new technology, which can create a challenge for marketers who are trying to reach them with a new product, worthy cause, etc. I should know-I am 22.

The key is for a marketer to break through the clutter, and get out of its old, professional ways. No, I don’t mean stop being respectful, ethical and morally professional, but step out of the box and do something the 18-to-25 year-old market would do. Create a cool phone app, setup a Facebook or Twitter account or start a blog.

If a marketer doesn’t step out of its old ways, even if just a little, it will miss the train and be left at the end of the tracks.  Think the way your target audience thinks, and you will be on the road to creating a successful marketing campaign!