New Look, New Brand: J.C. Penney

If you haven’t seen it already-you will soon. A more than 110-year-old store has decided to change its marketing strategy to reach a new market, as well as, continue its relationship with its loyal customers.

On February 1 J.C. Penney stores began its implementation of a new logo, new pricing, new clothing styles and a new store look. If you haven’t seen it-check it out!

According to J.C. Penney company news, the president of the store said they are redefining the brand to become a store for all American’s by offering them an experience they can’t get anywhere else.

So far, I think they are doing a great job.

The new look of the catalog, website and logo are clean, bright and trendy. The new pricing strategy includes everyday prices, month long values and best prices. According to the February catalog, there will be no need for coupons and weekend sales. Instead,  J.C. Penney will have month long sales and on the first and third Friday of the month the prices will be marked down even lower.

Yes, what J.C. Penney did with its marketing strategy was a risk, but then again, isn’t every change a risk? I believe corporations and organizations can learn from J.C. Penney.  It is important for a company to know it is never too late for a change. Even if you have been around for over 100 years.

The only way a company will continue to succeed is by growing with its target audience. If you don’t grow and adapt to your target audience, your company will have a hard time competing with those who do. It is important to research your target market and make sure you are giving them what they want and what they need.

If you haven’t already done so, go and check out the new marketing behind J.C. Penney. What do you think? Would you have done something different? We would love to hear your thoughts!