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The SEO Series – Week 2: Contributing Factors for On-Page Optimization

Now that we have an idea of what SEO is and what it stands for, this week we are going to discuss some of the contributing factors for search engine optimization on your website.

First of all, SEO is broken down into two categories:

1)     On-page optimization

2)     Off-page optimization

As you can probably guess, on-page optimization is everything that you can do on your website to improve its SEO quality while off-page optimization is everything that you can do on the Internet to benefit your website’s SEO quality.

Today we are going to discuss the former.

1)     Quality Content: This is the number one factor that contributes to your website’s SEO. The more content and the higher quality the content, the better your page will rank in search engines. This is because search engines look for substantial natural-looking content not short content stuffed with the same keyword. Generally good content is balanced and provides excellent supporting keywords and is exactly what search engines want to supply users with.

2)     Keywords: We’ve mentioned keywords a lot. Keywords are the words that search engines will use to rank your website for. When writing content for your website, keep keywords in mind. Determine the keywords you want to rank for before you write your content and sprinkle those keywords throughout your website content. Don’t overdo it—this can actually hurt your rankings. Ideally you want to have each page organized around a specific keyword. Don’t forget that keywords can be more than just a word, and are usually phrases. How do you ensure you aren’t overusing keywords? Just write naturally!

3)     Titles/Meta Descriptions: Your HTML title tags need to include keyword and phrases that you want to rank for. The same goes for your webpage meta descriptions. Make sure your meta descriptions accurately describe your page. Google often uses meta descriptions for your website descriptions in search engine rankings.

4)     URLs: It is important that your page URLs (including your domain name) contain the keywords that are relevant to the page. Historically .gov websites rank better than any other domains. .com, .org, and .net follow suit. Ideally you want to use a .com extension for your domain unless it is not available, since only government agencies can use .gov extensions.

5)     Domains: Speaking of domains, it is better to have a domain that is all one string of words as opposed to underscores or hyphens. For example a website that uses the domain “MyCarSearch.com” has a better ranking factor than “My-Car-Search.com”.

While there are hundreds of other factors that contribute to your on-page SEO, these 5 things can greatly improve your SEO rankings. And if you have additional questions or need help, we here at Whittaker Marketing can help with all of your Search Engine Optimization needs.

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