What if I told you there was a one-stop shop for learning how to use public relations in your business? What if I told you this one-stop shop allowed you to learn about PR while staying warm and comfy in your pajamas? Yes, you read right-your pajamas! Well, you’re in luck my friend! This one-stop […]

If you haven’t seen it already-you will soon. A more than 110-year-old store has decided to change its marketing strategy to reach a new market, as well as, continue its relationship with its loyal customers. On February 1 J.C. Penney stores began its implementation of a new logo, new pricing, new clothing styles and a […]