The Ongoing Website Project

Many companies establish a website and then celebrate with the big “HOORAH, THE WEBSITE IS FINISHED” party. Websites can be tedious to develop, design, and then program. It is quite an accomplishment which should be celebrated. From the first wireframes to the final testimonial comment and photo, let’s face it – it’s hard, detail oriented, time consuming work. However, we know that a website is never really “finished.” We encourage our clients to set aside a website budget each year. Some cringe, some appreciate the heads up, and some have already realized the need.

In a recent interview in Business Alabama, Betsy McAtee, CEO of Dreamland Holding Co. LLC, discussed the importance the company’s website.

“We do a lot of promotion of the website and onlines sales in our stores…….We do a little bit of both Facebook and Twitter, and we do a blog. We’re revamping our website to make it more user-friendly. You have to stay on top of your website. Just because you spent some money on your website a year ago doesn’t mean those changes are not out of date.” Ongoing Construction of a Dream Brand, Business Alabama, July 2010, www.businessalabama.net

As you are planning budgets during these tight economic times, don’t ignore your website. Add a little kick to an already powerful tool and who knows what’s bound to happen.