Social Media and You

Social Media is the new “It” in business. That’s because you can use social media sites like Facebook and Twitter to directly connect and communicate with customers. But how can your business leverage social media to work for you? In this blog post we’ll cover 5 tips that you can use to ramp up your social media campaign and really make it POP.

1. Promote from the outside. Having a Facebook or Twitter account is one thing, but it’s worthless without Likes or followers. Promote your social media hub from the outside in your other marketing and advertising endeavors. Your social media information should appear everywhere your phone or web address appears: business cards, signs, brochures, radio or TV ads.
2. Think about the “What’s in it for me” (WIIFM) factor. Why would a customer want to follow you on Twitter or Like your Facebook page? Give people a reason. Some ideas: discounts, tips/tricks or even giving your customers a place where they can be heard—which leads to the next tip…
3. Feedback. Don’t just post and ignore what your customers have to say. Respond. That’s the beauty of social media. It’s so easy to communicate with your customers on a 1 on 1 basis and find out what they want/need.
4. Keep social media fun. People don’t want sales pitches crammed down their throats. Sure, it’s OK to pepper in sales, but give people useful information. Not only will this help your customers, but it’ll help you build a positive trustful relationship with them.
5. Don’t spam. Keep posting below three times a day. Too much posting and your followers will likely un-Like/un-follow you or hide your updates. Having your customers like or follow you is a privilege, don’t abuse it.