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Pin it! You mean cork it? No….“Pin It!”
Are you still using a bulletin board at your office to post those important notes, phone numbers, photos of your favorite people, maybe even inspirational quotes, etc.? Does it make you crazy because no matter what you do to “organize” it, it’s a big cluttered mess? Imagine having all those important “things” posted online – and categorized for you! What?! Organized for me? Meet one of the latest social networks: Pinterest, the virtual pinboard. You have probably heard of it by now and if you haven’t, well, get ready. Your world is about to change.
When you create a profile on Pinterest, you then install the “pin it” button to pin images and videos from anywhere on the Internet onto personalized virtual bulletin boards. The boards are shared or followed by other Pinterest users. You can also link your “pins” to facebook.
“Ok, great, what does this have to do with my marketing and my business?,” you say? Businesses can showcase latest product ranges and highlight job positions. Businesses have the ability to add a price to pinned items and direct users to an online store. “Pin It” buttons can be added to products or articles. As of November 2011, Pinterest had nearly 5 million users. Pinterest could be a powerful business tool, depending on your target market. Eighty percent of Pinterest users are women, with more than half ages 25-44.
With the world of social media not slowing down, it’s important for businesses to keep up with the fast pace of the latest and greatest. Check it out: www.pinterest.com and get to pinning!